Always & Forever
Only a real diamond holds true timeless beauty and value. Slip on one of our dazzling, high-grade white diamond rings, guaranteed natural and conflict-free, and let it speak louder than words.
Our high diamond qualities
We are extremely choosy when it comes to picking the right diamonds for our exclusive collection of fine platinum and gold rings. With over 40 years of experience, our uncompromising diamond expert meticulously inspects and selects every single stone by hand. Each one must pass the rigorous “Diamond Store” test, and hence we only offer five qualities of diamonds, all of them high, with no flaws visible to the unaided eye. All of our diamonds are independently certified for your peace of mind. We are also the only pure online jeweller in the UK authorised to offer official Canadian Diamonds.
Nature’s rarest treasure
Beautiful, sparkling natural diamonds are formed under intense and crushing volcanic pressure. Only a powerful eruption of lava can push them up to the earth’s surface, and these only take place every few hundred million years. The modern and ethical mining companies that source our diamonds, use immense expense and effort to sift through tons of earth and rock – just to find one carat. That's why a radiant diamond ring is a sure way to make your loved one’s eyes light up with happiness. It's a rare gift that creates lifelong memories out of your special occasion.