!DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.0 Strict//EN" "http://www.w3.org/TR/xhtml1/DTD/xhtml1-strict.dtd"> The Diamond Fanatic: April 2008

Monday, April 21, 2008

New Search Facility On The Diamond Store.co.uk

We have wanted to impliment a better product search on the Diamond Store for some time. So we have recently teamed up with SLI Systems and we are testing their search technology, if you have used the next website (www.next.co.uk) then you have probably used this system.

Early signs are that it is a winner!

Why is it good for our visitors / customers?

It handles mispells, makes search suggestions, gives "drill down options" and it is incredibly accurate!

For example if you search - pink sapphire - you get a page of pink sapphire products (as you would expect!!) but you also get prompts asking you if you meant....pink sapphire earrings, pink sapphire rings, pink sapphire pendants etc... see screenshot below....

diamond store search

It remembers POPULAR searchs and it also learns as it goes...so the more it gets used the more accurate the results will be!!!

Please have a play with the search and let us have some feedback...

Try our new search here

Thanks

Gary

Monday, April 14, 2008

The Diamond Store Launches Star Buy Diamond Engagement Ring Collection

The Diamond Store is delighted to announce the launch of the stunning Star Buy diamond engagement ring collection, offering customers the opportunity to save even more money on that all important engagement ring purchase, without compromising on quality.

All diamond solitaire rings currently on sale at The Diamond Store are accompanied by an official AnchorCert certificate. This certificate is an independent assessment of the quality of the diamond in question, and gives confidence and peace of mind to the purchaser regarding the integrity of the jewellery purchased. However, there is always a cost involved in obtaining expert advice and certification, and this is included within the price of the ring.

The Diamond Store is always looking for new ways to offer exceptional value to its customers, and the new Star Buy collection does just that. By replacing the AnchorCert certificate with a Diamond Store Certificate of Authenticity, validated by Diamond Store expert jewellers, savings of approximately 20% are passed on to the consumer. The personalised Certificates of Authenticity provide a full description of the jewellery piece including diamond and metal characteristics, and can be regarded with the same confidence as any other certification. The Diamond Store is a proud member of the British Jewellers Association, the BJA.

Each of the diamond engagement rings within the Star Buy collection can also be found within the standard Diamond Store diamond engagement ring collection, where they have a higher price tag and AnchorCert certificate. They are exactly the same rings - the only difference between them is the accompanying certificate and price difference! An illustration of this can be seen in the following example: the H/Si 0.33CT Diamond 18K White Gold Solitaire Ring is priced at 609.00GBP (RRP: 1,145.00GBP) and is AnchorCert certified. The exact same ring, manufactured by the same team of people (Star Buy H/Si 0.33CT Diamond 18K White Gold Solitaire Ring), can be found within the Star Buy collection priced at 479.00GBP. This offers a significant saving, and gives somebody the opportunity to either pocket the saving or upgrade to a higher quality ring without breaking their budget.

The Diamond Store also provides free insurance valuations on all items of jewellery sold. Each valuation is for the recommended retail price rather than the price paid and is fully personalised to include the customer's name and address as well as a full product description. Valuations are sent out with each order and can also be downloaded directly from the customer login area within the site at a later date.

With free insured delivery, a 30 day money back guarantee and expert advice, The Diamond Store offers a great service as well as fantastic prices. There is also an enormous choice of jewellery, from diamond rings to earrings, pendants, bracelets, necklaces and cufflinks.

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Wednesday, April 02, 2008

New Images For Diamond Eternity Rings

Our diamond eternity rings have proved to be extremely successful since their launch in October. We have therefore decided to invest in high definition photography for the range.

Diamond Jewellery is notoriously difficult to photograph. Not only are the objects relatively small, the reflective surface of the gold and the gems make lighting and close photography very difficult, as you are constantly trying to avoid unwanted reflections. Photographers often wrap everything up in white to minimise this effect and also increase the distance from camera to object, resulting in a compromised image. High definition photography uses extremely high resolution formats to maximise detail. Well, you'll see a huge difference when we bring them out.
In addition, we will be offering more views of each ring to give a better perspective of the eternity ring to give a better sense of these beautiful rings.The formulae of dedicated craftsmanship, attention to detail and careful diamond selections have ensured many satisfied customers. The new images, to be launched June, will allow you to especially appreciate our attention to detail.

Whatever the celebration, eternity rings are a sure way of expressing the right emotions for the occasion. View our collection here: Eternity Rings
The Diamond Store