About Us - The Diamond Store.co.uk
Hi, I'm Gary Ingram, founder & MD of The Diamond Store.
I started The Diamond Store 7 years ago out of sheer frustration. I had taken the bold decision to get engaged and was now looking for THE ring with which to propose. Having never ventured into a jewellery shop before and with limited diamond knowledge, I found the whole process of research and window shopping uninformative and bamboozling.
Walking into a shop didn't really change things, sure the staff were informative and helpful but just how many rings could I really ask to see, how many questions could I really ask before I became a pain?
My background is in Internet marketing so I naturally went online to do some research. The Internet didn't fare any better, phrases that spring to mind....information overload, too much detail...too much technical jargon.....girdles, cutlets and refraction only served to confuse and stalled my decision for fear of buying the worst diamond ever mined!
Thankfully I had good friends in the Jewellery industry and they put me right but it got me thinking...how could we make this process better for everyone else? I knew I could make a difference.
7 years later the result is the The Diamond Store.co.uk, a collaboration of experts, a previous finalist at the 2010 UK Jewellery Awards and 25,000 happy customers (and counting).
Our mission is simply Luxury with Confidence. Our website is designed to guide the consumer in to the most suitable Jewellery for their budget without compromise and to make their special occasion into a memorable one. We achieve this with a combination of clear and simple design, intelligent software and exceptional customer service.
Gary A Ingram
Managing Director - The Diamond Store.co.uk
You Can Follow Us On Google+
» Return to Help Index
I started The Diamond Store 7 years ago out of sheer frustration. I had taken the bold decision to get engaged and was now looking for THE ring with which to propose. Having never ventured into a jewellery shop before and with limited diamond knowledge, I found the whole process of research and window shopping uninformative and bamboozling.
Walking into a shop didn't really change things, sure the staff were informative and helpful but just how many rings could I really ask to see, how many questions could I really ask before I became a pain?
My background is in Internet marketing so I naturally went online to do some research. The Internet didn't fare any better, phrases that spring to mind....information overload, too much detail...too much technical jargon.....girdles, cutlets and refraction only served to confuse and stalled my decision for fear of buying the worst diamond ever mined!
Thankfully I had good friends in the Jewellery industry and they put me right but it got me thinking...how could we make this process better for everyone else? I knew I could make a difference.
7 years later the result is the The Diamond Store.co.uk, a collaboration of experts, a previous finalist at the 2010 UK Jewellery Awards and 25,000 happy customers (and counting).
Our mission is simply Luxury with Confidence. Our website is designed to guide the consumer in to the most suitable Jewellery for their budget without compromise and to make their special occasion into a memorable one. We achieve this with a combination of clear and simple design, intelligent software and exceptional customer service.
Gary A Ingram
Managing Director - The Diamond Store.co.uk
You Can Follow Us On Google+
» Return to Help Index
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