The Diamond Store Blog

Solitaire diamonds of every quality The Diamond Store

Lots of people are tempted by diamonds and these precious stones form some of our traditional expectations of wedding and engagement jewellery. You’ll find stunning diamonds in engagement rings, eternity rings, pendants, earrings and bracelets, all of which attract us with their sparkle.

But what is it that actually makes a beautiful diamond? Sometimes we can just tell when one stone stands out above others, or when a collection of diamonds is a really special collection, but there is a little science and craft behind that instinct we have for quality.

The key to a beautiful diamond lies in how well it satisfies our expectations as regards its colour, its cut, its clarity and its carat.

If a white diamond is affected by a slight yellow hue it is considered somewhat inferior. Diamonds do occasional come in different colours, but white diamonds are judged on how colourless they are.

The cut of a diamond determines its sparkle. It is meant to refract light entering the diamond back out towards the source. Poorly cut diamonds misdirect this light, diminishing the effect of the sparkle.

A flawlessly clear diamond will command a higher price than one with slight blemishes inside it. Some blemishes are barely visible, but they still lower the value of the stone.

Finally, the carat of the diamond refers to its weight. Naturally, a larger diamond will be more expensive.

Diamonds of all sizes from the Diamond Store

Diamonds of any size are wonderful to look at, but every now and then you hear about a diamond that would just have to be seen to be believed.

Diamond producers haven’t had the best couple of years because of the financial downturn, but when dealing with such precious commodities as diamonds, producers can always hedge their bets on the money-making appeal of the appearance of a really special piece at auction.

This is the situation that Petra Diamonds has found itself in at the moment. Having endured the ravages of the recession, the processor is preparing to help facilitate the sale of an astonishing diamond that promises to earn them a small fortune.

The diamond in question is part of a collection of family jewels and though it doesn’t currently have a name, it weighs in at a huge 522 carats. The diamonds industry is already on the road to recovery financially, with consumers worldwide showing they are unable to resist the lure of diamond jewellery. The cut Petra Diamonds will take from the 522 carat diamond will give them an extra boost.

You might not find a 522 carat stone online to give as a gift to your loved one, but you will certainly find an item of diamond jewellery perfect for any special occasion.

Fabulous Selection of Pave Diamond Rings at The Diamond Store

This article continues the theme of addressing the popularity of diamond jewellery.

Rings that are often reserved for engagements, or general declarations of love, include three stone diamond rings, five stone diamond rings, solitaire diamond rings, pave and cluster diamond rings. Each of these varieties of ring uses the sparkle of the diamond to full effect, though some, like the solitaire, are subtle, and others, like pave rings, are almost overwhelmingly arresting.

Diamond necklaces also have a number of different styles ranging from the subtle to the extravagant. These include sophisticated and stylish drop necklaces and diamond trilogies, as well as astonishing diamond collarettes.

One of the major appeals of diamond jewellery ahead of other kinds of jewellery is the colour – or lack of colour. A pure, sparkling white diamond makes use of atmospheric light to provide its shine. It can appear at once delicate and compelling. Being white, diamonds also go with any kind of skin tone or hair colour, as well as any outfit, meaning the wearer will never feel like taking their piece off. As mentioned previously, they also complement colourful precious stones and look great with white or yellow gold, platinum or silver.

Considering all these attributes, it is not surprising that diamond jewellery represents such a vast proportion of all the jewellery that is sold worldwide.

The Diamond Store offer a wide range of coloured sapphire and diamond rings

There are loads of different varieties of jewellery that people can choose from for any occasion (or even for a wonderful gesture on no particular occasion at all). With so many gemstones to choose from and such fabulous precious metals to set them into, you might think that diamond jewellery would only account for small proportion of jewellery sales. However, a recent report on jewellery sales in America – the largest jewellery market in the world – has shown that diamond jewellery accounts for more than half.

The next two articles will discuss the reasons diamond jewellery is so popular.

When you actually get a good look at some of the pieces of diamond jewellery on the market, this figure is not so surprising. Despite the incredible appeal of jewellery featuring precious stones like rubies, emeralds, sapphires and so on, diamonds are often the ones that stand out the most. People even supplement other precious stones with diamonds to give them a little extra appeal. It is not uncommon to find diamond sapphire rings or diamond ruby earrings that look truly amazing.

Tradition also plays its part. Whilst other stones can be used on momentous occasions, diamonds are still the favourite for engagements, significant birthdays and the birth of a child. This is partly because of the stunning design options that are available in diamond rings and diamond necklaces.