Over the last few months we have been trailing a new customer feedback system with Feefo and I must say we have been very impressed.

It actually does several things but ultimately it’s all about making things better for the customer.

The first and most important feature is that it allows customers to tell us what they really thought of our products and our service.

Whilst this can be quite daunting we have found a couple of customers who had a small problem but didn’t tell us until prompted…this of course meant we were able to put things right for them….brilliant!

Here is a great example of this in action…(Feefo diamond store review)

Secondly, it gives us an opportunity to make sure we are doing things right and we get the odd pointer which makes us look at a process or product, again making things better in the long run!

Here is a great example of that… (feefo customer idea – The Diamond Store)

All in all we are loving the new feedback system and it is definitely keeping the team on their toes!

You can read all our Diamond Store Reviews Here

WHAT IS A HALLMARK?

Hallmarking is in essence a stamp proving what you have paid for is as described.

Hallmarking is carried out at various Assay Offices throughout the country and is a legal requirement.

Every piece of jewellery that we sell will be Hallmarked, you can find the small hallmark on the inside (non noticeable) areas of the jewellery you purchase from us.

THE THREE MOST COMMON HALLMARKS IN OUR JEWELLERY…

Hallmark – 375

This is for 9K gold jewellery and equates to the gold being 37.5% pure (62.5% alloys)

Hallmark – 750

This is for 18K gold jewellery and equates to the gold being 75% pure (25% alloys)

Hallmark – 950

This is for platinum and equates to the Platinum being 95% pure (5% alloys)

THE GREAT THING ABOUT UK HALLMARKS….

UK hallmarks are recognised throughout the world as guarantee of quality, its an ancient requirement that started way back in the 1300s and is still a legal requirement today.

For customers the great thing about hallmarks is that they are what they say….there are not different levels of 18K gold or Platinum, it is what it is hallmarked.

What happens if you cant see or find the hallmark?

Hallmarks can sometimes be faint or become faint through wear, dont worry, it doesnt mean your gold is worthless, testing for different types of gold is a very simple process and is not reliant upon a hallmark.Although is it of course a legal obligation for sellers to sell Hallmarked jewellery.

Re-hallmarking jewellery is also a relatively simple process that we can carry out for our customers if they have any concerns. You can even take your own jewellery along to the Assay Offices!

You can find out a lot more about buying an Engagement Ring at our Engagement Ring Learning Centre.