The Diamond Store’s heritage stretches back to 1956, when our family-run business first began making beautiful fine jewellery in Hatton Garden. As a London-based, British brand, we fully embrace our roots in craftsmanship, but always have our focus on the future, and in 2006, we launched our online store, offering beautiful fine jewellery direct to our customers.
Innovation is at the heart of what we do. The Diamond Store creates wear-forever, high quality and affordable jewellery, using conflict-free and ethically sourced natural mined diamonds as well as sustainable, lab grown diamonds. Our unique, innovative technology means that we can offer rare and beautiful lab grown stones - such as coloured diamonds - at an affordable price point.
In 2019, The Diamond Store were one of the first jewellers to recognise lab grown as the future, and now over half of our collection is available as both natural mined and lab grown diamonds. We are constantly working to improve and increase our lab grown diamond offerings. Our customers recognise this commitment, and as a result, we’ve gained over 20,000 overwhelmingly positive reviews on TrustPilot.
at the UK jewellery Awards 2023
at the Professional
Jewellery awards 2022
With a forward-thinking approach to jewellery design and the ways we create our pieces, we are constantly striving for better diamonds, that are kinder to our planet. This innovative approach has won us several industry accolades and most recently we have been nominated for the Marketing Campaign and Collaboration of the Year at the UK jewellery Awards 2023 for our innovative coloured lab diamond collection launch Elara in collaboration with Lucy Watson . And we won’t stop there.
The Diamond Store has over 60 years of jewellery design and creation expertise, ensuring every piece is crafted to a rigorous set of standards. Our history as a Hatton Garden jeweller means we know everything there is to know about diamonds and precious metals, and still use these traditional techniques to this day, for high-quality jewellery you’ll treasure forever.
At The Diamond Store, all of our jewellery is set in recycled gold, platinum and silver. We are proud to offer over 50% of our product range in sustainable lab-grown diamonds, and our naturally mined stones are hand-selected with strict adherence to the Kimberley Process, ensuring they are completely ethical.
We believe everybody should be able mark the precious milestones in their lives with a piece of ‘forever’ jewellery. That’s why we are committed to ensuring our pieces are available to everyone, offering beauty, quality and choice, for all life’s special moments.
Sustainability is at the forefront of our business ethos - we don’t think beautiful jewellery should cost the Earth. That’s why we offer lab grown diamonds and gemstones in recycled metals, alongside our conflict-free mined diamond ranges, and try to make all elements of our business as kind to our planet as possible. From our ethically-sourced materials, to our eco-conscious packaging and delivery services, learn more about our sustainability efforts, here.
Discover our Elara collection, a sustainable selection of consciously crafted, coloured diamond pieces. The collection consists of pretty, pastel-hued diamonds, set in your choice of precious metal. Never compromising on sparkle and beauty, opt for ethical jewellery set in the finest recycled yellow gold, white gold and platinum. Due to our state of the art lab grown technology, we can offer incredible coloured diamonds at unprecedented prices. Best of all, you can be sure your choice is a kind one for the planet.
At the rate the climate is currently changing, we always want to do more for our planet. That’s why The Diamond Store are proud to have committed to offset 100 tonnes of carbon in 2023, through our newest sustainability efforts. This commitment is equal to offsetting the carbon equivalent to 48,960 orders, or 12,240 mined-diamond carats. Discover more about our carbon offsetting pledge, here.