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THE DIAMOND STORE BLOG

Magazine — diamond shape

STONES

What Diamond Cut Is Best For My Engagement Ring?

This article helps you decide which diamond cut is ideal for your engagemet ring. Explore 7 popular diamond shapes, and understand 'cut quality'.

east-west setting emerald cut diamond engagement ring

JEWELLERY

The Return of East-West Engagement Rings

In 2025, all eyes are on the contemporary twist: the East-West setting.
Woman wearing a marquise cut diamond ring

STONES

What is a marquise cut diamond?

Explore the royal elegance of marquise cut diamonds in our detailed guide. Learn about their history, benefits, potential drawbacks, and the best ring styles to enhance their unique, elongated beauty and brilliance.

different cuts of diamonds

STONES

Which cut of diamond is the most popular?

Wondering which diamond shape is the most popular for jewellery and engagement rings, and why? We break down the most popular diamond shapes, here.

marquise cut diamond engagement ring

STONES

The Best Engagement Diamond Ring Shapes for Small Hands

If you have smaller hands, you might be wondering which diamond shapes will look the most flattering. Here’s our guide to the best shapes for smaller hands.

heart cut diamond

STONES

What is a heart cut diamond?

Explore the allure of the heart cut diamond, the ultimate declaration of love in gemstone form. Uncover the advantages, possible disadvantages, and best ring styles for this unique diamond cut.

diamond ring

STONES

What are the differences between step cuts and brilliant cuts?

Did you know there are two different kinds of diamond cut – step cuts and brilliant cuts? Read on to discover the unique characteristics, visual appeal, and suitability of each cut for different jewellery styles.

woman with princess cut diamond ring

STONES

What is a princess cut diamond?

Explore the modern allure of princess cut diamonds with our handy guide. Learn about its advantages, potential drawbacks, and the best ring styles to showcase this popular, contemporary diamond cut.