
OUR DIAMOND STORY
The Diamond Store’s heritage stretches back to 1956, when our family-run business first began making beautiful fine jewellery in Hatton Garden. As a London-based, British brand, we fully embrace our roots in craftsmanship, but always have our focus on the future, and in 2006, we launched our online store, offering beautiful fine jewellery direct to our customers.

‘At The Diamond Store, our heritage reflects a unique blend of sustainability efforts, exceptional craftsmanship, and innovative design. Celebrated with numerous accolades, we continually set the bar high, crafting jewellery that symbolises our dedication and rich legacy.’
- Jeremy Kanzen, CEO & Co-Founder

‘At The Diamond Store, our heritage reflects a unique blend of sustainability efforts, exceptional craftsmanship, and innovative design. Celebrated with numerous accolades, we continually set the bar high, crafting jewellery that symbolises our dedication and rich legacy.’
- Jeremy Kanzen, CEO & Co-Founder

INNOVATION, ALWAYS
Innovation is at the heart of what we do. The Diamond Store creates wear-forever, high quality and affordable jewellery, using conflict-free and ethically sourced natural mined diamonds as well as sustainable, lab grown diamonds. Our unique, innovative technology means that we can offer rare and beautiful lab grown stones - such as coloured diamonds - at an affordable price point.
THE FUTURE OF DIAMONDS
In 2019, The Diamond Store were one of the first jewellers to recognise lab grown as the future, and now over half of our collection is available as both natural mined and lab grown diamonds. We are constantly working to improve and increase our lab grown diamond offerings. Our customers recognise this commitment, and as a result, we’ve gained over 20,000 overwhelmingly positive reviews on TrustPilot.


NOMINEE
MARKETING CAMPAIGN AND
COLLABORATION OF THE YEAR
AT THE UK JEWELLERY AWARDS 2023

AWARD WINNING
With a forward-thinking approach to jewellery design and the ways we create our pieces, we are constantly striving for better diamonds, that are kinder to our planet. This innovative approach has won us several industry accolades and most recently we have been nominated for the Marketing Campaign and Collaboration of the Year at the UK jewellery Awards 2023 for our innovative coloured lab diamond collection launch Elara in collaboration with Lucy Watson . And we won’t stop there.

WINNER
DIGITAL INNOVATOR OF THE YEAR
AT THE PROFESSIONAL JEWELLERY AWARDS 2022
CRAFTMANSHIP AND QUALITY
The Diamond Store has over 60 years of jewellery design and creation expertise, ensuring every piece is crafted to a rigorous set of standards. Our history as a Hatton Garden jeweller means we know everything there is to know about diamonds and precious metals, and still use these traditional techniques to this day, for high-quality jewellery you’ll treasure forever.


‘What we stand for is to offer convenience, value and high quality jewellery at an attainable price that can be worn forever.’
- Gary Ingram, CRO & Co-Founder

‘What we stand for is to offer convenience, value and high quality jewellery at an attainable price that can be worn forever.’
- Gary Ingram, CRO & Co-Founder

CONSCIOUSLY CRAFTED
At The Diamond Store, all of our jewellery is set in recycled gold, platinum and silver. We are proud to offer over 50% of our product range in sustainable lab-grown diamonds, and our naturally mined stones are hand-selected with strict adherence to the Kimberley Process, ensuring they are completely ethical.
ATTAINABLE LUXURY
We believe everybody should be able mark the precious milestones in their lives with a piece of ‘forever’ jewellery. That’s why we are committed to ensuring our pieces are available to everyone, offering beauty, quality and choice, for all life’s special moments.


SUSTAINABILITY
Sustainability is at the forefront of our business ethos - we don't think beautiful jewellery should cost the Earth. That's why we offer lab grown diamonds and gemstones in recycled metals, alongside our conflict-free mined diamond ranges, and try to make all elements of our business as kind to our planet as possible. From our ethically-sourced materials, to our eco-conscious packaging and delivery services, learn more about our sustainability efforts, here.

THE ELARA COLLECTION
Discover our Elara collection, a sustainable selection of consciously crafted, coloured diamond pieces. The collection consists of pretty, pastel-hued diamonds, set in your choice of precious metal. Never compromising on sparkle and beauty, opt for ethical jewellery set in the finest recycled yellow gold, white gold and platinum. Due to our state of the art lab grown technology, we can offer incredible coloured diamonds at unprecedented prices. Best of all, you can be sure your choice is a kind one for the planet.

CARBON OFFSETTING
At the rate the climate is currently changing, we always want to do more for our planet. That's why The Diamond Store are proud to have committed to offset 100 tones of carbon in 2025, through our newest sustainability efforts. This commitment is equal to offsetting the carbon equivalent to 48,960 orders, or 12,240 mined-diamond carats. Discover more about our carbon offsetting pledge, here.
We want you to feel completely confident when you shop with us. That’s why we offer FREE 30-day returns for refunds and 60-day exchanges across the UK and Northern Ireland.
If you’ve ordered a ring smaller than a size J or larger than a size Q, don’t worry — these are custom sizes, but we’re still happy to offer a free exchange or resizing if the fit isn’t quite right.
Changed your mind? No problem — you can cancel your order anytime before it’s been dispatched.
Just reach out to our friendly team via Live Chat, by email at customerservice@thediamondstore.com, or give us a call on 0345 084 1200 (or +44 345 084 1200 if calling from outside the UK). Please have your order number handy to help us assist you as quickly as possible.
Please note that for rings smaller than size J or larger than size Q, the width may vary slightly (up to 10%) due to the crafting process. If you need any adjustments, we’re happy to help.
If your item arrives damaged or defective, we’ll make it right — fast. We’ll either repair or replace it at no cost to you, or provide a refund once it’s been assessed by our head jeweller.
Our standard returns policy is 30 days to return, and 60 days to exchange.
We stand by the quality of our jewellery. That’s why all our pieces come with a 5-year warranty against defects in materials or craftsmanship. Every item is also fully hallmarked according to UK legislation, confirming its authenticity and origin.
Once we’ve received and inspected your returned jewellery, we’ll process your refund right away and email you to confirm. Depending on your bank or payment provider, it may take 3 to 5 working days to show up on your statement.
We’ll always refund you via the same method you used to make your purchase — whether that was credit or debit card, PayPal, Pay4Later Finance, bank transfer, or another option.
To avoid delays, make sure to include the returns label print-out with your parcel. This helps us identify your return quickly.
We’re proud to say that all our diamonds are conflict-free and fully compliant with United Nations regulations. When you buy from us, you’re choosing ethical beauty.
We’re here whenever you need us.
📧 Email us: customerservice@thediamondstore.com or returns@thediamondstore.co.uk
📞 Call us: 0345 084 1200 (UK) or +44 345 084 1200 (International)
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