OUR DIAMOND STORY
The Diamond Store’s heritage stretches back to 1956, when our family-run business first began making beautiful fine jewellery in Hatton Garden. As a London-based, British brand, we fully embrace our roots in craftsmanship, but always have our focus on the future, and in 2006, we launched our online store, offering beautiful fine jewellery direct to our customers.
OUR VALUES
‘At The Diamond Store, our heritage reflects a unique blend of sustainability efforts, exceptional craftsmanship, and innovative design. Celebrated with numerous accolades, we continually set the bar high, crafting jewellery that symbolises our dedication and rich legacy.’
- Jeremy Kanzen, CEO & Co-Founder
‘At The Diamond Store, our heritage reflects a unique blend of sustainability efforts, exceptional craftsmanship, and innovative design. Celebrated with numerous accolades, we continually set the bar high, crafting jewellery that symbolises our dedication and rich legacy.’
- Jeremy Kanzen, CEO & Co-Founder
Item Ref:: NDE6227U
AVAILABILITY: In stock (-2 items)
PRODUCT TYPE: Rings
VENDOR: The Diamond Store
Discover our Lab Diamond Side Stone Engagement Ring, with 0.25ct of consciously crafted H/Si diamonds, set in the finest recycled 925 Silver. A beautiful round solitaire diamond sits atop a side stone encrusted ring, radiating against the cool toned silver....
Pay in 3 interest-free
Item Ref:: NDE6230U
AVAILABILITY: In stock (-1 items)
PRODUCT TYPE: Rings
VENDOR: The Diamond Store
Discover the Lab Diamond Half Eternity Wave Ring, with 0.05ct of lab grown diamonds, set in the finest recycled 925 Silver. An excellent gift for any occasion, this diamond eternity ring can be given to mark a milestone, celebrate an...
Pay in 3 interest-free
Item Ref:: NDE6239U
AVAILABILITY: In stock (-1 items)
PRODUCT TYPE: Rings
VENDOR: The Diamond Store
Discover our Lab Diamond Engagement Ring With Shoulders, with 0.25ct of H/Si lab grown diamonds, set in the finest 925 Silver. The cluster design of the round solitaires gives the illusion of a large carat weight, making this engagement ring...
Pay in 3 interest-free
Item Ref:: NDE6227Y
AVAILABILITY: In stock (-1 items)
PRODUCT TYPE: Rings
VENDOR: The Diamond Store
Discover our Lab Diamond Side Stone Engagement Ring, with 0.25ct of consciously crafted H/Si diamonds, set in the finest recycled 9k white gold. A beautiful round solitaire diamond sits atop a side stone encrusted ring, radiating against the cool toned...
From £12.07 per month
Item Ref:: NDH5263Y
AVAILABILITY: In stock (76 items)
PRODUCT TYPE: Earrings
VENDOR: The Diamond Store
Discover our Lab Diamond Stud Earrings, with 0.50ct of H/Si Quality lab grown diamonds, set in the finest 9k recycled white gold. Everyone needs a pair of plain diamond studs in their jewellery wardrobe - they go with any outfit,...
From £12.07 per month
Item Ref:: NDG3588U
AVAILABILITY: In stock (313 items)
PRODUCT TYPE: Necklaces
VENDOR: The Diamond Store
Discover our Lab Diamond Heart Necklace Pendant, with 0.10ct of lab grown H/SI diamonds, set in the finest recycled 925 Silver. The heart motif is outlined with a line of diamonds, catching the light and sparkling with every movement. This...
Pay in 3 interest-free
INNOVATION, ALWAYS
Innovation is at the heart of what we do. The Diamond Store creates wear-forever, high quality and affordable jewellery, using conflict-free and ethically sourced natural mined diamonds as well as sustainable, lab grown diamonds. Our unique, innovative technology means that we can offer rare and beautiful lab grown stones - such as coloured diamonds - at an affordable price point.
THE FUTURE OF DIAMONDS
In 2019, The Diamond Store were one of the first jewellers to recognise lab grown as the future, and now over half of our collection is available as both natural mined and lab grown diamonds. We are constantly working to improve and increase our lab grown diamond offerings. Our customers recognise this commitment, and as a result, we’ve gained over 20,000 overwhelmingly positive reviews on TrustPilot.
NOMINEE
MARKETING CAMPAIGN AND
COLLABORATION OF THE YEAR
AT THE UK JEWELLERY AWARDS 2023
AWARD WINNING
With a forward-thinking approach to jewellery design and the ways we create our pieces, we are constantly striving for better diamonds, that are kinder to our planet. This innovative approach has won us several industry accolades and most recently we have been nominated for the Marketing Campaign and Collaboration of the Year at the UK jewellery Awards 2023 for our innovative coloured lab diamond collection launch Elara in collaboration with Lucy Watson . And we won’t stop there.
WINNER
DIGITAL INNOVATOR OF THE YEAR
AT THE PROFESSIONAL JEWELLERY AWARDS 2022
CRAFTMANSHIP AND QUALITY
The Diamond Store has over 60 years of jewellery design and creation expertise, ensuring every piece is crafted to a rigorous set of standards. Our history as a Hatton Garden jeweller means we know everything there is to know about diamonds and precious metals, and still use these traditional techniques to this day, for high-quality jewellery you’ll treasure forever.
‘What we stand for is to offer convenience, value and high quality jewellery at an attainable price that can be worn forever.’
- Gary Ingram, CRO & Co-Founder
‘What we stand for is to offer convenience, value and high quality jewellery at an attainable price that can be worn forever.’
- Gary Ingram, CRO & Co-Founder
CONSCIOUSLY CRAFTED
At The Diamond Store, all of our jewellery is set in recycled gold, platinum and silver. We are proud to offer over 50% of our product range in sustainable lab-grown diamonds, and our naturally mined stones are hand-selected with strict adherence to the Kimberley Process, ensuring they are completely ethical.
ATTAINABLE LUXURY
We believe everybody should be able mark the precious milestones in their lives with a piece of ‘forever’ jewellery. That’s why we are committed to ensuring our pieces are available to everyone, offering beauty, quality and choice, for all life’s special moments.
Item Ref:: NDE6239U
AVAILABILITY: In stock (-1 items)
PRODUCT TYPE: Rings
VENDOR: The Diamond Store
Discover our Lab Diamond Engagement Ring With Shoulders, with 0.25ct of H/Si lab grown diamonds, set in the finest 925 Silver. The cluster design of the round solitaires gives the illusion of a large carat weight, making this engagement ring...
Pay in 3 interest-free
Item Ref:: UP3253
AVAILABILITY: In stock (39 items)
PRODUCT TYPE: Necklaces
VENDOR: The Diamond Store
The perfect gift for somebody you love, this exquisite locket opens up so you can store a lock of hair or a miniature photograph inside. It is handcrafted with sterling silver featuring a sparkling, sustainable lab grown diamond in the...
Pay in 3 interest-free
Item Ref:: G3588
AVAILABILITY: In stock (98 items)
PRODUCT TYPE: Necklaces
VENDOR: The Diamond Store
Discover our Heart Pendant Necklace, with 0.10ct of lab grown H/SI diamonds, set in the finest recycled 9k white gold. The heart motif is outlined with a line of diamonds, catching the light and sparkling with every movement. This delicate...
Pay in 3 interest-free
Item Ref:: UD3241
AVAILABILITY: In stock (10 items)
PRODUCT TYPE: Bracelets
VENDOR: The Diamond Store
Discover our Diamond and Silver Twist Bracelet, with 0.19ct of premium quality diamonds set in the finest recycled silver. This twist on a tennis bracelet makes for a unique, eye-catching piece; perfect as an evening wear statement, but can equally...
Pay in 3 interest-free
Item Ref:: UD3248
AVAILABILITY: In stock (107 items)
PRODUCT TYPE: Bracelets
VENDOR: The Diamond Store
Discover our Diamond Heart Bracelet, with 0.25ct of premium quality diamonds set in the finest silver. The illusion of never-ending hearts is accentuated with pavé diamonds, sparkling with every movement. Worn alone, this diamond heart bracelet is a beautiful evening...
Pay in 3 interest-free
Item Ref:: UG3237
AVAILABILITY: In stock (64 items)
PRODUCT TYPE: Earrings
VENDOR: The Diamond Store
Nothing highlights your features better than hoop earrings. With understated glamour, this stylish pair takes you effortlessly from day to evening. Set with dainty diamonds in sterling silver, at exceptional value, this is one of our most popular gift items....
Pay in 3 interest-free
LEARN MORE
SUSTAINABILITY
Sustainability is at the forefront of our business ethos - we don't think beautiful jewellery should cost the Earth. That's why we offer lab grown diamonds and gemstones in recycled metals, alongside our conflict-free mined diamond ranges, and try to make all elements of our business as kind to our planet as possible. From our ethically-sourced materials, to our eco-conscious packaging and delivery services, learn more about our sustainability efforts, here.
THE ELARA COLLECTION
Discover our Elara collection, a sustainable selection of consciously crafted, coloured diamond pieces. The collection consists of pretty, pastel-hued diamonds, set in your choice of precious metal. Never compromising on sparkle and beauty, opt for ethical jewellery set in the finest recycled yellow gold, white gold and platinum. Due to our state of the art lab grown technology, we can offer incredible coloured diamonds at unprecedented prices. Best of all, you can be sure your choice is a kind one for the planet.
CARBON OFFSETTING
At the rate the climate is currently changing, we always want to do more for our planet. That's why The Diamond Store are proud to have committed to offset 100 tones of carbon in 2025, through our newest sustainability efforts. This commitment is equal to offsetting the carbon equivalent to 48,960 orders, or 12,240 mined-diamond carats. Discover more about our carbon offsetting pledge, here.
