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THE DIAMOND STORE BLOG

Magazine

STONES

How to choose a coloured lab diamond

Learn how to choose a coloured lab grown diamond based on colour-quality, cut, clarity, price, plus colour symbolism and your skin tone.

David Merry FIPG

CELEBRITY

How to Spot Fake Jewellery

How do you know the jewellery you're buying is real? Here is expert advice from David Merry FIPG at the London Assay Office.

emeral pendant necklace

JEWELLERY

How to choose the perfect birthstone jewellery for Mum

Birthstone jewellery is a beautiful, meaningful gift for Mother’s Day, with a personal touch that makes it unique to your mum.

tanzanite jewellery set

BRIDAL

How to incorporate ‘something blue’ into your wedding jewellery

Getting your bridal look together, and wondering how to incorporate the 'something blue' into your big day? Try your wedding jewellery - read more, here.

Rubover Jewellery

TRENDS

Why Rubover Jewellery is So Popular Right Now

Sleek, secure, and effortlessly stylish - rubover-set jewellery is making a major comeback.

half band diamond eternity ring

JEWELLERY

When to Resize: Ensuring the Perfect Fit for Your Rings

If your ring doesn’t fit quite right, resizing might be the answer. But how do you know when it’s needed, and what’s the safest way to go about it?

east-west setting emerald cut diamond engagement ring

JEWELLERY

The Return of East-West Engagement Rings

In 2025, all eyes are on the contemporary twist: the East-West setting.
The Diamond Store winner team

JEWELLERY

We're Award Winners!

We're proud to announce that The Diamond Store London won Digital Innovator of the Year at the 2022 Professional Jeweller Awards.