DIAMOND GUIDE
Buying tips, facts & history
Colour
Colourless, “fancy coloured” or black
Our Source
Global
Mineral class
Carbon
Hardness
10 Mohs Scale
Birthstone month
April
Wedding anniversaries
10th and 60th
Diamonds are formed from carbon atoms. But unlike ordinary carbon minerals like coal, diamonds are special.
They have a unique molecular structure, formed millions of years ago by Mother Earth under tremendous volcanic heat and pressure. This makes diamonds the hardest material on earth.
Diamonds are best known in their beautiful, sparkling colourless (white) form. However, trace minerals can tinge their colour, producing stunning natural pink, yellow or even blue diamonds.
The word “diamond” comes from the Greek word adámas, meaning “unbreakable”.
Diamonds are mined all over the world, including Africa, Australia, Asia and the Americas. Yet few people outside the gemmological industry truly appreciate a diamond’s long journey from the earth to a jewellery store.
To find just one diamond, miners must first sift through tons of rock and earth. Any diamonds found are carefully sorted by hand. After this, they’re cut and polished by expert craftsmen in lapidaries and graded. Only then will they be sold to designers and wholesalers. All this takes months or even years and diamonds often travel from one continent to another in the process.
For today’s consumer, an important consideration when buying a diamond is to make sure it’s conflict-free. This means that a diamond hasn’t been sold on the black market by rebel or terrorist groups to fund civil wars and violence.
Please note that The Diamond Store only sells conflict-free, ethical diamonds.
Diamonds are the birthstone for April.
Because of their durable nature, they represent lasting love and affection. That’s why they’re so often used in symbolic jewellery, especially in engagement rings.
Diamonds are traditionally gifted on 10th anniversaries and 60th Diamond Jubilee Wedding Anniversaries, but their beauty and value mean they’re well suited to any important occasion.
Many people get confused by diamond qualities and it’s hardly surprising. Few products on the market get as carefully scrutinised by experts as diamonds do.
Essentially a diamond’s value is determined by its “Four Cs” – cut, colour, clarity and carat size. However, when evaluating a diamond, first ask yourself why you’re buying it.
Unless you’re purchasing a loose diamond as a pure investment, the best thing to do is to understand the basics and then be guided by a trustworthy jeweller.
This is especially true when buying gifts and symbolic jewellery. For instance an engagement ring will be worn rather than used for financial investment.
So don’t fall into the trap of choosing a specific diamond grade before consulting a qualified jeweller. Many of the subtler diamond quality variations can only be detected by a gemmological expert studying the stone under laboratory conditions.
Therefore the most important thing is that the diamond looks stunning to the naked eye, sparkles beautifully and your recipient loves it.
White diamonds are most prized when they appear colourless. In other words, the less colour present in the diamond crystal, the better its quality and the higher its price. Establishing diamond colour is tricky. The better the colour grades get, the subtler the differences between them. To determine it, an expert must examine a diamond against a set of master stones under specific lighting conditions. Diamonds are given colour grades using the letters of the alphabet. D is the best and Z the poorest. For most consumers, colour grades between E and H are desirable.

Diamonds are a product of nature. So almost all of them have small impurities trapped inside the crystal. We call these “inclusions”. The clearest diamonds are the ones with the fewest inclusions. Diamond clarities are expressed in abbreviations. FL or IF (flawless or internally flawless) diamonds have the best clarity. They are also the most expensive ones. Diamonds marked I (visible inclusions) are the poorest. Most consumers seek diamonds between these two extremes, namely VVS (very, very slight inclusions), VS (very slight inclusions) or the most popular grade, SI (some inclusions).


When we speak about a diamond’s “cut”, we’re not referring to its decorative shape, but the quality of craftsmanship that has gone into forming and polishing the rough stone into a gem. A good cut ensures a diamond refracts light favourably. Simply put, the cut determines how much it will sparkle!

The term “carat” refers to a diamond’s weight, simply telling us how big it is. Carat weight is abbreviated “CT”. For example, a diamond weighing one and a half carats is written as 1.50CT. One carat always equals 200 milligrams, but two diamonds of equal carat weight won’t necessarily have the same price. That’s because a diamond’s value is determined by ALL of its Four C’s. Also, large diamonds tend to have higher per-carat prices than small diamonds of equal quality. This is because large diamonds are rarer than small ones.
Apart from colourless or “white” diamonds, there are also so called “fancy coloured diamonds” that exist in shades of pink, brown, bright yellow, blue and black.
Noticeable colours in diamonds are usually caused by crystal lattice defects or trace minerals, for instance boron in blue, carbon inclusions in black and nitrogen in yellow stones.
No universal quality grading system exists for coloured or black diamonds. So each one must be judged individually using the Four Cs.
There are several types of enhanced diamonds on the market, but their value is debatable. Gel fillings and laser-drilled holes are used to repair cracks or hide inclusions.
Heat treatments and coatings can change a white diamond’s colour. Whilst these treatments can improve appearance and lower price, most experts recommend buying untreated diamonds.
A natural stone will retain its beauty, whereas treated ones may dull, change colour or fracture over time or when being cleaned. Please note that at The Diamond Store we do not sell nor recommend treated diamonds.
Diamonds are the hardest gems known to man, but they’re also natural and precious.
Against popular belief, diamonds can damage. One diamond can scratch another, so always store them separately. If your diamond has a large natural inclusion or fissure, a hard knock may even cause it to fracture.
The safest way to clean a diamond is to soak it in warm, soapy water and scrub it gently with a soft toothbrush. Always use a bowl instead of the washbasin, so there’s no danger of your jewellery washing down the drain.
Polished diamonds became popular decorations in European crown jewellery in 300 BC. However, diamonds weren’t cut into shapes until Venetian jewellers developed the craft in the Middle Ages.
While the tradition of diamond engagement rings dates back all the way to ancient Egypt, it was Archduke Maximillian of Austria who truly established them as a modern symbol of love and commitment when he proposed to Mary of Burgundy.
Today, from Marilyn Monroe’s famous song, to Cristiano Ronaldo’s diamond encrusted Ballon d’Or football boots, these legendary gems remain a firm statement of beauty, success and wealth.
Photo: Lucian Milasan / Shutterstock.com
Weighing 47.75 carats and cut into a pear shape, the Cullinan I diamond is also known as the Star of Africa.
It was discovered in South Africa by a miner called Frederick Wells. Now it forms part of Britain’s crown jewels, set in the royal sceptre that is kept in the Tower of London.
The Star of Africa was originally cut from a much larger diamond called the Cullinan. At 3,106 carats, the Cullinan was the largest rough diamond ever found.
Diamonds are one of Mother Nature’s rarest creations. Formed under intense volcanic pressure and heat, they’re more than 3 billion years old.
Since the first diamonds were discovered, their beauty has enraptured us.
In Old Egypt, diamonds represented the sun, a symbol of heavenly power. The ancient Romans believed diamonds were the tears of the gods and the Hindus in turn used diamonds as eyes in statues of deities.
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We want you to feel completely confident when you shop with us. That’s why we offer FREE 30-day returns for refunds and 60-day exchanges across the UK and Northern Ireland.
If you’ve ordered a ring smaller than a size J or larger than a size Q, don’t worry — these are custom sizes, but we’re still happy to offer a free exchange or resizing if the fit isn’t quite right.
Changed your mind? No problem — you can cancel your order anytime before it’s been dispatched.
Just reach out to our friendly team via Live Chat, by email at customerservice@thediamondstore.com, or give us a call on 0345 084 1200 (or +44 345 084 1200 if calling from outside the UK). Please have your order number handy to help us assist you as quickly as possible.
Please note that for rings smaller than size J or larger than size Q, the width may vary slightly (up to 10%) due to the crafting process. If you need any adjustments, we’re happy to help.
If your item arrives damaged or defective, we’ll make it right — fast. We’ll either repair or replace it at no cost to you, or provide a refund once it’s been assessed by our head jeweller.
Our standard returns policy is 30 days to return, and 60 days to exchange.
We stand by the quality of our jewellery. That’s why all our pieces come with a 5-year warranty against defects in materials or craftsmanship. Every item is also fully hallmarked according to UK legislation, confirming its authenticity and origin.
Once we’ve received and inspected your returned jewellery, we’ll process your refund right away and email you to confirm. Depending on your bank or payment provider, it may take 3 to 5 working days to show up on your statement.
We’ll always refund you via the same method you used to make your purchase — whether that was credit or debit card, PayPal, Pay4Later Finance, bank transfer, or another option.
To avoid delays, make sure to include the returns label print-out with your parcel. This helps us identify your return quickly.
We’re proud to say that all our diamonds are conflict-free and fully compliant with United Nations regulations. When you buy from us, you’re choosing ethical beauty.
We’re here whenever you need us.
📧 Email us: customerservice@thediamondstore.com or returns@thediamondstore.co.uk
📞 Call us: 0345 084 1200 (UK) or +44 345 084 1200 (International)
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