Rose gold is a mixture of yellow gold, copper and silver
The copper is what gives rose gold its delicate pink color.
The silver helps to tone down the redness of the copper, achieving a subtler pink shade.

When it comes to purity, rose gold is no different from yellow gold or white gold. 18K rose gold contains 75% gold, and 9K rose gold contains 38% gold.
Because copper is a very durable metal, its addition makes rose gold highly suitable for use in all types of fine jewellery items, including engagement rings. As a further benefit, when compared to white gold, rose gold jewellery does not require any re-coating or maintenance during its lifetime.
The copper within rose gold jewellery can darken slightly with age, making its pink luster appear a little redder. This is a natural feature that’s considered desirable in fine rose gold jewellery, because it gives it an exquisite vintage look.
Rose gold became popular in Russia at the beginning of the 19th century, and that’s why it has often been referred to as Russian gold. Today, many people consider it to be the most romantic precious metal because of its pink luster, and it tends to complement all skin tones.
We want you to feel completely confident when you shop with us. That’s why we offer FREE 30-day returns for refunds and 60-day exchanges across the UK and Northern Ireland.
If you’ve ordered a ring smaller than a size J or larger than a size Q, don’t worry — these are custom sizes, but we’re still happy to offer a free exchange or resizing if the fit isn’t quite right.
Changed your mind? No problem — you can cancel your order anytime before it’s been dispatched.
Just reach out to our friendly team via Live Chat, by email at customerservice@thediamondstore.com, or give us a call on 0345 084 1200 (or +44 345 084 1200 if calling from outside the UK). Please have your order number handy to help us assist you as quickly as possible.
Please note that for rings smaller than size J or larger than size Q, the width may vary slightly (up to 10%) due to the crafting process. If you need any adjustments, we’re happy to help.
If your item arrives damaged or defective, we’ll make it right — fast. We’ll either repair or replace it at no cost to you, or provide a refund once it’s been assessed by our head jeweller.
Our standard returns policy is 30 days to return, and 60 days to exchange.
We stand by the quality of our jewellery. That’s why all our pieces come with a 5-year warranty against defects in materials or craftsmanship. Every item is also fully hallmarked according to UK legislation, confirming its authenticity and origin.
Once we’ve received and inspected your returned jewellery, we’ll process your refund right away and email you to confirm. Depending on your bank or payment provider, it may take 3 to 5 working days to show up on your statement.
We’ll always refund you via the same method you used to make your purchase — whether that was credit or debit card, PayPal, Pay4Later Finance, bank transfer, or another option.
To avoid delays, make sure to include the returns label print-out with your parcel. This helps us identify your return quickly.
We’re proud to say that all our diamonds are conflict-free and fully compliant with United Nations regulations. When you buy from us, you’re choosing ethical beauty.
We’re here whenever you need us.
📧 Email us: customerservice@thediamondstore.com or returns@thediamondstore.co.uk
📞 Call us: 0345 084 1200 (UK) or +44 345 084 1200 (International)
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