HOW DO I GET MY FREE TOTE BAG?

Any spend of £500 or more will automatically receive one of our exclusive tote bags with their order, while stocks last. Simply make your purchase of £500 or more - we’ll take care of the rest.

TERMS & CONDITIONS:

• Customers who spend £500 or more in a single transaction from Tuesday 7th of July 2026  will receive one complimentary tote bag per qualifying order, while stocks last.
• The free tote will be automatically added to eligible orders at checkout. This promotion is valid for a limited time only and cannot be combined with other promotional codes or offers, excluding Black Friday discounts.
• If you choose to return part or all of your order and your total spend falls below the £500 threshold, the complimentary tote bag must also be returned unused and in its original condition. If the tote is not returned, its retail value may be deducted from your refund.
• The Diamond Store reserves the right to amend or withdraw this promotion at any time without prior notice.

OFFER DETAILS

• 0% interest for 20 months
• Minimum deposit: 10%
• Minimum spend: £1,750
• Maximum spend: £15,000
• Available from 22 July 2026

Whether you’re choosing an engagement ring, marking a milestone or investing in something for everyday wear, this limited-time 0% finance offer allows you to choose the piece you really love.

Our partnership with Novuna Personal Finance makes the process straightforward, secure and transparent, so you can shop with confidence.

HOW TO APPLY

You can apply for credit by selecting this method of payment at the final stage of the checkout process.

Applying for finance is fast and easy. Complete the credit agreement, sign it online and get an instant credit decision. All finance decisions will be made within 60 seconds. Once you are approved, we will contact you (during working hours Monday to Friday) to arrange delivery. If your application is referred to Novuna’s Underwriting Team, we will review your application and may request some further information from you before making their decision. Once your application is finished, simply pay your deposit.

QUALIFYING FOR CREDIT

• You must be over 18 years of age.
• You must be a UK resident with at least 3 years’ continual address history.
• You mst work at least 16 hours a week or be retired with an income.
• You must have lived in the UK for the last 12 months or more.
• You, or your partner, must be in permanent paid employment, self-employed, retired and receiving a pension, or a working student in part-time work or in receipt of a disability benefit.
• You must have a debit or credit card in your name, which is registered to your address, in order to pay for the deposit (if applicable).
• You must have a UK bank or building society account capable of accepting direct debits.
• The goods must be delivered to your home address.
• Unfortunately, we are unable to offer online finance to residents of Eire. Homemakers aren't excluded from applying under their own names; however, the employment details of your spouse / partner will be required in order to process your application.

Please note that discount/voucher codes cannot be applied to items purchased with the Novuna Personal Finance Retail Finance option.

WHO PROVIDES FINANCE?

Mitsubishi HC Capital UK PLC trading as Novuna Personal Finance Retail Finance

TheDiamondStore.co.uk
Loan agreements are only available to UK residents over 18, subject to status. Terms and conditions apply. Minimum spend applies.

Novuna Personal Finance is a trading style of Mitsubishi HC Capital UK PLC. Novuna Personal Finance is regulated by the Financial Conduct Authority.

Regalian Ltd t/a The Diamond Store acts as a credit broker and offers credit products from Mitsubishi HC Capital UK PLC trading as Novuna Personal Finance. Regalian Ltd is authorised and regulated by the Financial Conduct Authority and is the broker and not the lender. Our registration number is 731102. Credit is provided subject to age and status. Minimum spend applies. Not all products offered by Mitsubishi HC Capital UK PLC are regulated by the Financial Conduct Authority.

TheDiamondStore.co.uk
We can introduce you to a limited number of finance providers: We act as credit broker and not a lender:
Regalian Ltd t/a The Diamond Store acts as a credit broker and will introduce you to Novuna Personal Finance Limited to complete your application for finance.

Regalian Ltd t/a The Diamond Store, Registered 5736216, Trading Address (No Returns Here Please), Suite 17410, 20-22 Wenlock Road, London N1 7GU

FINANCE EXAMPLE

The following example is based on a purchase of £539 with a 50% deposit and payments at 0% interest over 6 months (APR Representative).

• Finance Option: 6 Month Interest Free (50% Deposit Only)
• Annual fixed rate of interest: 0%
• Deposit: 50%
• Monthly payment: £44.91
• Number of monthly payments: 6
• Deposit you pay now:£269.50
• Loan amount to be repaid:£269.50
• Cost of loan (interest):£0.00
• Total amount payable (including deposit):£539.00

ONCE MY APPLICATION IS APPROVED, WHAT HAPPENS NEXT?

Within minutes of your application being approved, you will be presented with the options to either e-sign or print and return your finance agreement.

If you choose to e-sign your agreement, a PDF of your agreement will be displayed on screen. You should read the agreement carefully before clicking all the relevant sections agreeing to its terms.

Once you have agreed to the terms of the finance agreement, Regalian Ltd. trading as The Diamond Store will be notified and you need do nothing more.

If you choose to print and return your agreement you should print the agreement, read it carefully and then sign the document following the instructions on the covering letter. This signed document should then be posted to the address shown on the covering letter of the finance agreement.

Note that products will not be allocated to your order until your completed and signed agreement is returned and received by Novuna Personal Finance. Shipment of your goods will follow soon after your agreement has been returned and received.

HOW MUCH CAN I BORROW?

When checking out, just fill out Novuna Personal Finance easy online application form and you can be approved for up to £15,000 to spend on the jewellery you wish to purchase. Credit is subject to status.

IS A DEPOSIT REQUIRED?

Yes, a minimum 10% deposit will need to be paid upon acceptance.

WHAT IS CREDIT SCORING?

Credit scoring is the process used by financial services companies to evaluate the credit risk of new applicants. This technique will be applied to your application for online finance. Credit scoring works by awarding points for each answer given on the application form such as age, income and occupation, together with information obtained from credit reference agencies.

This information allows consistent decisions to be provided, ensuring all applicants are treated fairly. Credit scoring does not discriminate on the grounds of sex, race, religion or disability.

HOW ARE MY MONTHLY PAYMENTS MADE?

All monthly payments are paid by direct debit from your personal bank account. Typically, the first payment will be due one month after the date of the finance agreement. Subsequent monthly payments will be due every month for the entire length of your repayment period, usually on the same day of the month.

WHAT TYPE OF JEWELLERY CAN I BUY ON FINANCE?

Anything on our website. Please remember that the minimum order value for this promotion is £1,750.

WHAT LENGTH OF REPAYMENT IS AVAILABLE?

This offer allows you to benefit from a 20 month loan repayment period. There are no arrangement fees or hidden extras.

WHY DID YOU DECLINE MY APPLICATION?

In addition to credit scoring, Novuna also takes into account confirmation of your identity, validation of certain application details, existing commitments and information held at the credit reference agencies. Though Novuna is unable to provide you with a main reason for declining your application, it is usually based on one, or a combination of the following:

• Your credit score (please note that every finance company will score you differently)
• Adverse credit reference agency information
• You are considered to be overcommitted
• You are aged under 18
• Your existing account performance with other lenders

What type of information do credit reference agencies hold about me?
Some of the information is public information, for example electoral roll, County Court Judgments and bankruptcies. Other lenders may also file information about accounts you hold with them for instance this could include your payment history and outstanding balance on these accounts. Any requests for credit, where a credit reference search has been undertaken, will also be filed, although the result of the request is not recorded.

How do I obtain a copy of this information?
Send a request to the relevant credit reference agency, together with details of all addresses at which you have lived over the last 6 years:

• Experian Limited, Customer Support Centre, PO Box 9000, Nottingham, NG80 7WF
• Equifax Ltd., Customer Service Centre, PO Box 10036, Leicester, LE3 4FS
• TransUnion International UK Limited, Consumer Services, PO Box 491, Leeds, LS3 1WZ

The above listed agencies will provide details of information relating to these addresses. If you believe that the information is incorrect, you can ask the agency to correct it.

IF MY APPLICATION IS NOT SUCCESSFUL, CAN I REAPPLY?

Yes. We acknowledge that circumstances change and just because a previous application has been refused, it does not mean that a further request will automatically be turned down. We do suggest however, that you leave at least 6 months between applications.

COMPLAINTS

If you have a complaint, please refer to our formal complaints policy and procedure. You also have the right to refer your complaint to the Financial Ombudsman Service.

HOW DO I APPLY?

You can apply on our website. Simply follow the checkout process and select Novuna Personal Finance as a payment method.

CAN I PAY OFF MY LOAN EARLY?

You can settle your loan agreement at any time. Simply contact Novuna Personal Finance and they will calculate and send you your settlement figure. Your settlement figure and date are calculated in line with the Consumer Credit Act.

CAN I REQUEST DELIVERY TO AN ADDRESS OTHER THAN MY HOME?

In order to safeguard against fraudulent applications, we regret that we're able only to deliver goods to the home address of the applicant.

CONTACTING US BY TELEPHONE

If you have any questions about finance please call us on 0345 084 1200, please bear in mind we can’t process an application over the phone or give an indication of likely finance acceptance.

To keep your surprise safe, the outer packaging that we deliver your jewellery in is plain.

On the outside, our plain postal package does not say The Diamond Store anywhere, nor state what the contents are.

So if you’re buying a gift for someone who lives in the same address as you, your secret will remain safe – as long as they don’t open the package!

On the inside, however, you’ll find your beautiful jewellery, along with our stylish gift presentation set, ready for your special occasion.

(We’re also proud to say that our sustainable packaging is Forest Stewardship Council approved, which means its production hasn’t harmed the world’s forests – find out more here.)

Watch the video below or click here to discover exactly what’s inside the inner gift presentation box.