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THE DIAMOND STORE BLOG

Magazine — diamond buying

STONES

The Best Diamond Cuts for Maximum Sparkle

When it comes to choosing a diamond, sparkle is everything.

How to choose between two different diamond shapes

STONES

How to choose between two different diamond shapes

Picking out an engagement ring, and stuck between two diamond shapes? Here’s a few foolproof ways to choose between the two.

diamonds

STONES

Debunking five of the most common diamond myths

Read on, as we debunk the top five myths surrounding diamonds. Discover the truth about their durability, rarity, value, and more, here.

heart diamond ring

STONES

What Does Carat Really Mean? Understanding Diamond Weight

Carat is one of the most well-known terms in the world of diamonds — but it’s also one of the most misunderstood.

diamond eternity ring

STONES

What is diamond carat?

Wondering what a diamond carat actually is, and how it affects the value of your diamond? Read on for more, here.

princess cut diamond ring

STONES

What is diamond clarity?

Want to brush up on the 4C's of diamonds and learn more about diamond clarity? Read all about it, and how clarity affects the value of diamonds, here.

heart cut diamond

STONES

What is a heart cut diamond?

Explore the allure of the heart cut diamond, the ultimate declaration of love in gemstone form. Uncover the advantages, possible disadvantages, and best ring styles for this unique diamond cut.

diamond ring

STONES

What are the differences between step cuts and brilliant cuts?

Did you know there are two different kinds of diamond cut – step cuts and brilliant cuts? Read on to discover the unique characteristics, visual appeal, and suitability of each cut for different jewellery styles.