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THE DIAMOND STORE BLOG

Magazine — diamond buying

STONES

What is the anatomy of a diamond?

Looking to brush up on your diamond knowledge? Learn all about the anatomy of a diamond here, and the names for its parts.

 emerald cut diamond engagement ring

JEWELLERY

Why choose an emerald cut diamond engagement ring?

Looking at engagement rings, and want to low-down on the emerald cut? Find out the pros and cons of an emerald cut diamond engagement ring here.

stylish woman wearing jewellery

JEWELLERY

What Is a Tennis Bracelet? And Why Is It Called That?

What is a tennis bracelet and why the name? This article explains tennis bracelets, their name, and the designs available today.

diamond bracelets

STONES

The formula for the perfect diamond 

Looking to buy a diamond, and want it to be the best quality possible? Here’s our formula for the perfect diamond.

lab-grown diamond ring

STONES

Are lab-grown diamonds cubic zirconia?

Looking to invest in lab grown diamond and wondering what the difference is between cubic zirconia? We’re here to dispel the myths – read more.

tension setting ring

JEWELLERY

What is a tension setting? 

Looking to purchase a piece of fine jewellery and want to find the perfect setting for your stone? Consider the tension setting, with its beautiful illusion

Are diamonds worth more than gold?

JEWELLERY

Are diamonds worth more than gold?

Diamonds & gold are some of the most popular precious materials. But when it comes to value, which is ‘worth’ more than the other? Find out, here.

jeweller

JEWELLERY

Does a diamond sparkle a rainbow?

You might’ve heard lots of myths and legends about diamonds, and their sparkle. But do they really sparkle a ‘rainbow’? Find out here.