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THE DIAMOND STORE BLOG

Magazine — diamond colour

STONES

Choosing a Coloured Gemstone That Matches Your Personality

When it comes to coloured gemstones, it’s not just about what looks good — it’s about what feels right. Find the gem that matches your personality, here.

woman holding emerald cut diamond ring

STONES

The Best Diamond Cuts for Maximum Sparkle

When it comes to choosing a diamond, sparkle is everything.

How to choose between two different diamond shapes

STONES

How to choose between two different diamond shapes

Picking out an engagement ring, and stuck between two diamond shapes? Here’s a few foolproof ways to choose between the two.

diamonds

STONES

Debunking five of the most common diamond myths

Read on, as we debunk the top five myths surrounding diamonds. Discover the truth about their durability, rarity, value, and more, here.

diamond ring

STONES

What is diamond colour?

Wondering about diamond colour, what it is, and how it might affect the value of your diamond? Your questions answered in our guide, here.

heart cut diamond

STONES

What is a heart cut diamond?

Explore the allure of the heart cut diamond, the ultimate declaration of love in gemstone form. Uncover the advantages, possible disadvantages, and best ring styles for this unique diamond cut.

diamond bracelets

STONES

The formula for the perfect diamond 

Looking to buy a diamond, and want it to be the best quality possible? Here’s our formula for the perfect diamond.

jeweller

JEWELLERY

Does a diamond sparkle a rainbow?

You might’ve heard lots of myths and legends about diamonds, and their sparkle. But do they really sparkle a ‘rainbow’? Find out here.