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THE DIAMOND STORE BLOG

Magazine — diamond cut

STONES

What is an oval cut diamond?

Discover the world of oval cut diamonds, in our handy guide. Learn about their pros, cons, and the best ring styles to showcase their unique, elongated shape and amazing sparkle.

diamond ring

STONES

What is diamond cut?

Wondering what diamond cut actually is, and why it matters? Read our guide to diamond cut, here.

round cut diamond ring

STONES

What is a round cut diamond?

Learn about round cut diamonds, and how to choose the perfect one for your special ring. Discover why the round cut is the most popular diamond shape, here.

diamond bracelets

STONES

The formula for the perfect diamond 

Looking to buy a diamond, and want it to be the best quality possible? Here’s our formula for the perfect diamond.

jeweller

JEWELLERY

Does a diamond sparkle a rainbow?

You might’ve heard lots of myths and legends about diamonds, and their sparkle. But do they really sparkle a ‘rainbow’? Find out here.