The jewellery to buy in advance this Black Friday

Black Friday is the perfect opportunity to stock up on beautiful jewellery for all the special occasions ahead in the coming year. From birthdays to anniversaries, here’s a guide to buying thoughtful gifts in advance, while taking advantage of the best prices of the year.

diamond necklace

1. Birthdays

Buy this Black Friday: Personalised pieces
A birthday gift with a personal touch always makes a lasting impression. Pieces like initial pendants are both on-trend and meaningful. You could also consider birthstone jewellery for a unique and personalised gift. Know someone with a birthday coming up? Grab them an initial pendant while they’re on offer.

diamond necklaces

2. Mother’s Day

Buy this Black Friday: Timeless jewellery
For Mother’s Day, timeless jewellery like pearl earrings, eternity rings, or pieces featuring birthstones are perfect for showing appreciation for the most important woman in your life. These gifts make for beautiful keepsakes that will be treasured forever, and your mum will remember your love every time she looks at it. Get your mum something special, to put away for 30th March.

pearl earrings

3. Valentine’s Day

Buy this Black Friday: Romantic jewellery
Valentine’s Day comes around quickly after Christmas – so this is the perfect time to grab a romantic jewellery piece while the price is right. Valentine’s calls for romantic gestures, and jewellery is always a winning choice. Heart-shaped pendants, lockets or luxurious diamond tennis necklaces & bracelets make heartfelt gifts symbolising your love. Planning a proposal? You could even take advantage of the sale and buy your engagement ring early.

diamond necklaces

4. Anniversaries

Buy this Black Friday: Luxurious pieces
Anniversaries are a time to celebrate your journey together, and symbolic gifts like eternity rings or diamond necklaces are perfect for the occasion. These luxurious pieces reflect the lasting commitment of your relationship – just make sure to hide the gift well until your anniversary rolls around!

pear cut diamond pendant in gold necklace

5. Graduation

Buy this Black Friday: Understated jewellery
Mark a major achievement like a university graduation with a chic and subtle necklace or pair of diamond stud earrings. Jewellery that can be worn in professional or personal settings makes for a meaningful way to mark this milestone.

diamond stud earrings in yellow gold setting

6. Christmas or New Year’s Eve

Buy this Black Friday: Festive sparkle
Christmas and New Year’s Eve are the perfect time to gift jewellery that adds sparkle to any style. At Christmas, you can go all out – so opt for statement chandelier earrings, diamond necklaces, or cocktail rings to give a loved one a stylish piece they can wear to holiday parties and beyond.

woman wearing diamond earrings and a diamond necklace

7. Baby Showers

Buy this Black Friday: Sentimental jewellery
Celebrate new life with sentimental pieces like birthstone necklaces, personalised pendants or engraved rings that represent the arrival of a little one. These jewellery items are thoughtful gifts for mothers-to-be, offering something they can treasure forever, and pass down to the baby in future.

emerald clover necklace

Don’t miss out on the best deals of the year

Take advantage of Black Friday deals to stock up on jewellery gifts for every special occasion. From birthdays to anniversaries and everything in between, The Diamond Store has the perfect piece for your loved ones at the best prices of the year. Not sure which piece to go for? Simply get in touch, and our expert personal shoppers would be happy to help.